What Is Subscription Management Software and How Does it Help?

Subscription management software enables you to manage subscription plans that your company offers along with subscriber accounts. Also, it allows you to keep track of your company’s recurring revenue generated.

In short, this software helps you to automate your particular processes, which are connected to your subscription services. Also, it helps you to handle your subscriber’s data efficiently, so it saves your time and effort by helping you to streamline relevant subscription activities.

Subscription management software is also known as subscription managers. It acts as the external software that works independently of your payment gateway. Also, it is an integral component of the payment gateway that you can access through an online dashboard and API.

Without further ado, let’s find out in detail more about subscription management software and how it helps businesses.

How Subscription Management Software Works

Different subscription management software offers diverse functionalities which can vary according to the requirement of businesses. But the basics of every subscription management software remain the same. Firstly, your subscription manager should allow you to create different subscription plans like basic, premium, and pro. Also, it enables you to set the billing frequency, plan name, and billing quote.

Subscriber account management is another important aspect of a subscription manager. By using subscription management software, you can keep track of your subscriber’s accounts. You can easily assign them particular subscription plans or cancel them as per your needs. Furthermore, if the credit cards of your subscribers expire, you can also update their payment method conveniently.

Another way that subscription management software helps you is by managing the transaction history of subscribers. It gives you an overview of the billing cycles of subscribers of current and previous plans. The most useful feature of the subscription management software is billing automation. It allows you to automatically gather subscription payments without any manual effort.

With your subscription manager, you can also optimize your recurring payment collection method. It helps to improve the transaction approval rate. Subscription management software also provides you the meaningful statistics that help you review your recurring revenue. It allows you to make informed sales and marketing decisions by giving you information about your revenue stream and subscribers.

Benefits of Subscription Management Software

Using subscription management software can provide you with different benefits. It is connected with your marketing planning and operational and financial activities.

One of the major benefits of the subscription manager is that it helps you in financial planning. Through clear data visualization, you can keep an eye on your recurring revenue. It helps you know where your revenue comes from, so it helps you know which subscription plan has generated the most income for you. So, it helps you plan your operational spending accordingly.

The next benefit that subscription management software provides is the delivery of marketing data. By having accurate customer statistics, you can create an effective marketing strategy that can help you achieve your desired results. It can help you gain more leads, so you have more chances of closing sales which can later lead to better profitability.

Subscription management software helps you with customer support as well. It gives you access to the customer experience history of subscribers. So, whenever the issue arises, you can check the transaction history and proceed accordingly. Furthermore, you can modify your subscription plan and make a refund from the dashboard of the software.

Last but not least, using a subscription manager saves you time and cost. If you are availing subscription management solutions from third-party companies, then it can save time and effort for your IT team. Although, you need to have a sufficient budget to invest in the resources.

Importance of Subscription Management Software

If you are running a subscription-based business, then subscription management software holds special significance for you. The only chance that your subscription business has to grow is when customers agree to renew. And subscription management software makes it possible for you.

It helps you to create better experiences for your customers as you make it convenient for them to buy the product and pay for it conveniently. It also keeps your customers active. In recurring revenue businesses that run on subscriptions, revenue generation hugely depends on retaining current customers who pay you timely. Also, it helps to keep your customers engaged, so you can grow your top-line subscription.

As an owner of a subscription-based business, you should know that customer retention is the key to your growth. So, without using subscription management software, it can be hard to achieve that.

Let’s suppose customers have to call you every time to buy a subscription. It can consume your time and effort. On the other hand, if your team updates the invoices manually, it can also slow down the overall process for you. But if you leverage subscription management software, customers will instantly buy subscriptions from you. Also, you can engage them with a sales representative to provide if they want extra help. Pricing changes are automatically applied to the bill, so these positive interactions play a key role in retaining customers and renewals.

Although subscription management handles different things to make this possible, it brings customer data to one place with the help of AI-powered analytics and running automation. Another key point that should make you understand the significance of subscription management software is its role in improving customer experience. Improving customer experience can be a good prospect for your business.

Also, you can get useful insights from subscription management about the customers who are happy to buy products and pay you. Therefore, you need to consider subscription management as a useful asset for your subscription-based business.

Conclusion

All subscription-based businesses must realize the importance of subscription management software. From improving customer experience to ensuring customer retention, it provides you with different benefits that positively impact your business growth. It is important for businesses to make their team familiar with the subscription management software and its functionality. To make the most out of this software, you and your team should have a strong grasp of it. Furthermore, it will help you to streamline subscription-related activities, which will save you time and effort. By automating all relevant activities, you will be able to focus on other crucial aspects of your business.